What do consumers think of the new carrier?
Identify the positive and negative factors that have been pointed out to the new operator that has been in Portugal for a month.
One month after launching in Portugal, what do consumers who signed up for Digi think?
The operator Digi arrived in Portugal just over a month ago, with analysis highlighting positive aspects and challenges pointed out by consumers.
A little over one month after Digi's debut in Portugal, there is already room for an evaluation based on user feedback.
An analysis sent by Selectra to Notícias ao Minuto gathers comments left by consumers on various platforms throughout the period of use.
In the note, it is mentioned that entering the market has "generated different opinions", highlighting the main positive and negative factors reported so far.
Analysts highlight that affordable prices are a strength of Digi, but identify the still limited 5G network coverage as the biggest challenge.
Positive factors
- Affordable prices: Lower rates compared to competitors;
- Flexibility in contracts: No commitment or reduced commitment, with a maximum of three months for plans that include fixed internet.
- Innovation: Ability to accumulate unused mobile data.
- Market impact: Digi's entry is expected to drive improvements in services and prices of major carriers.
Challenges
- Mobile network instability at Digi: Most noticeable issues outside urban areas;
- Difficulties in calls to other carriers, such as NOS and Vodafone;
- SMS limitations: Costs for messages sent outside the Digi network and initial portability issues.
- Mobile network issues: Need to restart the device (airplane mode) to restore the connection.
- Limited TV channel offer: Lack of popular channels like SIC, CMTV, and Sport TV.
- Basic TV box: Absence of features such as automatic recordings;
- Insufficient technical support and after-sales support: Services below expectations.
In the first month of operations in Portugal, Digi obtained a score of 55.7/100 on Portal da Queixa, being classified as "reasonable".
Compared to other low-cost operators like Woo (94.1), Amigo (81.1), and Uzo (80.7), Digi presents "considerable potential to enhance customer experience and service efficiency for calls and SMS," according to the notice.